Cookie & Tracking Policy
Last updated: May 12, 2026
1. Introduction
DrillUp Platform uses cookies and similar tracking technologies across our website (https://drillup.app/) and mobile application ("DrillUp - Career Coaching" at https://apps.apple.com/de/app/drillup-career-coaching/id6746066146?l=en-GB) to enhance functionality, analyze usage, improve user experience, and optimize our learning services. This policy explains what cookies are, how we use them, and your options for managing them.
2. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They store information such as preferences, session data, and identifiers to help the site remember you and tailor content accordingly. Our platform uses cookies to maintain learning progress, personalize content, and optimize advanced personalized features.
3. Types of Cookies We Use
3.1. Essential Cookies
These cookies are necessary for the website to function properly and cannot be disabled:
- Session Management: Maintain your login status and learning session
- Security: Protect against fraud and ensure secure access
- Authentication: Facilitate secure sign-in flows (e.g., Apple, LinkedIn OAuth states)
- Load Balancing: Distribute traffic for optimal performance
- Learning Progress: Track lesson completion and unlock sequential content
3.2. Performance Cookies
These cookies help us understand how users interact with our platform:
- Analytics: Google Analytics to measure site usage and performance
- Response Times: Monitor assessment analysis performance
- Learning Path Generation: Track content generation performance
- System Optimization: Monitor system performance and reliability
3.3. Functional Cookies
These cookies enhance your experience with personalized features:
- Personalization: Remember your learning preferences and progress
- Algorithm Optimization: Store data to improve personalized learning paths
- Content Adaptation: Adjust difficulty based on your performance
- Interface Preferences: Remember your display and interaction settings
3.4. Marketing Cookies (Optional)
These cookies are used for marketing purposes (with your consent):
- Conversion Tracking: Measure effectiveness of marketing campaigns
- Retargeting: Show relevant ads on other websites
- Social Media: Enable sharing and social media integration
4. Specific Cookies Used
| Cookie Name |
Purpose |
Duration |
Type |
| _ga |
Google Analytics - distinguish users |
2 years |
Performance |
| _gid |
Google Analytics - distinguish users |
24 hours |
Performance |
| drillup_session |
Maintain user session and learning progress |
Session |
Essential |
| auth_state |
Maintain secure state during third-party sign-in (Apple, LinkedIn) |
Session |
Essential |
| drillup_progress |
Track learning path completion |
1 year |
Functional |
| drillup_preferences |
Store user interface preferences |
1 year |
Functional |
| drillup_ai_data |
Optimize personalization algorithms |
6 months |
Functional |
5. Third-Party Cookies
We may use third-party services that set their own cookies:
- Google Analytics: Website analytics and performance monitoring
- Google Tag Manager: Manage tracking codes and marketing tags
- Cloud Services: AWS and other cloud providers for platform hosting
- Processing Services: Third-party automated processing for content generation
6. How We Use Tracking Data
6.1. Platform Optimization
- Work to optimize response times for assessments
- Attempt to optimize learning path generation
- Monitor content delivery performance
- Track system performance and uptime
6.2. Personalization
- Analyze learning patterns to improve recommendations
- Adapt content difficulty based on user performance
- Prioritize learning paths for maximum impact
- Track progress through sequential lesson unlocking
6.3. User Experience
- Remember user preferences and settings
- Provide seamless transitions between learning activities
- Enable immediate feedback and confirmation
- Maintain learning continuity across sessions
7. Managing Your Cookie Preferences
7.1. Browser Settings
You can control cookies through your browser settings:
- Chrome: Settings > Privacy and Security > Cookies
- Firefox: Options > Privacy & Security > Cookies
- Safari: Preferences > Privacy > Cookies
- Edge: Settings > Cookies and Site Permissions
7.2. Opt-Out Options
- Google Analytics: Google Analytics Opt-out
- Marketing Cookies: Manage preferences in your account settings
- Do Not Track: We respect browser Do Not Track signals
7.3. Impact of Disabling Cookies
Disabling certain cookies may affect platform functionality:
- Essential cookies: Platform may not function properly
- Performance cookies: We cannot optimize your experience
- Functional cookies: Personalization features may be limited
- Marketing cookies: You may see less relevant advertisements
8. Mobile App Tracking
Our mobile applications use tracking technologies (such as Google Analytics and Crashlytics for mobile SDKs):
- Device Identifiers: For analytics, tracking user journeys, and personalization
- App Usage Data: Collected via Google Analytics and Crashlytics to improve learning algorithms and app features
- Performance Metrics: To monitor system health and maintain fast response times
- Crash Reports: To improve app stability and resolve bugs (collected via Crashlytics)
9. Data Retention
Cookie and tracking data is retained according to the following schedule:
- Session Cookies: Deleted when you close your browser
- Performance Data: Retained for up to 26 months (Google Analytics)
- Learning Progress: Retained until account deletion
- Algorithm Optimization Data: Retained for 6 months for algorithm improvement
10. International Transfers
Some tracking data may be transferred to countries outside the EU/EEA, particularly for:
- Google Analytics and Crashlytics (USA) - covered by adequacy decision
- Cloud hosting services - protected by appropriate safeguards
- Automated processing services - covered by standard contractual clauses
11. Your Rights
Under GDPR and other privacy laws, you have rights regarding tracking data:
- Access: Request information about tracking data we hold
- Deletion: Request deletion of tracking data
- Objection: Object to certain types of tracking
- Portability: Receive your data in a structured format
12. Updates to This Policy
We may update this Cookie Policy periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes through our platform or via email.
13. Contact Information
For questions about our use of cookies and tracking technologies:
Email: support@drillup.app
Address: DrillUp Platform, Berlin, Germany
For technical questions about cookie management:
Email: support@drillup.app